“How to Write Great Headlines” is a title that would never work for this article.  Times have changed, prospects have become smarter, and what worked 25 years ago obviously won’t work today. Studies show your audience is bombarded with advertisements every 6 seconds, and it’s next to impossible to grab their attention … and KEEP[...]

Many people believe that the single goal of the copywriter is to persuade somebody to buy something.  While at its most basic level, that is true, there is a lot more involved in the fine art of persuasion via copywriting.  In this article, we’ll explore some of basic tactics that some of the best copywriters have used[...]

In today’s digital marketing world, the ability to create an exceptional marketing offer is the internet marketer’s dream. Why? Because a highly skilled copywriter is worth his weight in gold! Imagine this . . . . Let’s say you are a door-to-door salesperson. You knock on a random door and are invited inside. That person[...]