All successful marketers know articles are the backbone of their organic strategy for search engines. But were you aware that there is more involved than simply using your primary keywords inside your articles? Instead of posting articles that simply entertain or educate your readers, use the power of paid and unpaid tools along with expert SEO strategies to synergize your results..
Every successful internet marketer knows (or should know!) his keywords for his business. This is what his target market normally searches for in their daily online searches. That’s how he gets traffic to his website, and he must know these terms in order to target those keywords so his website gets seen. So, when the marketer writes an article for his blog, he uses these keywords in the article, hoping that the search engines pick up on those keywords and rank the article high in the search engine for those keywords. But there are some insider secrets I’m about to share with you – one especially which has made me a lot of money over the years. You don’t have to be a rocket scientist to use this technique either. It’s simple, and in this article we’ll look at this, plus 2 other newer methods, to see exactly how it’s done.
For most money-making websites, there is a highly competitive market for your best keywords. Therefore, it might make better sense for you to go after some of the lesser known keywords or, better yet, the key phrases. We call these long-tail keywords.
Google Adwords Keyword Planner Tool can help you find the keywords for your industry, your market, and your particular product page. This tool ranks the keywords you type in according to the # of searches that occur on an average monthly basis.
The reason I do it this way is because I only need a small amount of sales a month, to meet my sales goals. By targeting key phrases that contain 100-200 searches a month, I can still achieve my goals and not worry about the competition. I won’t have as many visitors hit my site, but these visitors are still buyers who will see my site rank very high for the term they’ve typed in. They’re also more likely to be more highly relevant since it was a long-tail keyword they typed in. And when I’m in the #1 spot in Google for their search term, I’ve got at least a 34% chance that I’ll be the first site clicked on.
“In the earlier days of the internet, website owners were able to simply VIEW the page source of their competition and see what keywords and phrases they had listed in their code. Today, those same keywords don’t hold as much weight, if you can even find them. Instead, we use a couple of really cool tools that do the work for us.”
Find competitive sites that are ranked higher than your own. One way to do this is to type your best search term into Google and see what appears and in what order. Another way is to use Alexa’s Website Traffic Tool and compare the ranking of your own website with that of your competitors. (Alexa currently offers a 7-day free trial when you sign up.)
When you find the websites that rank higher than yours, use Alexa or another free tool such as www.similarSites.com to find the words and phrases they use most often.
Plug that competitor’s URL into a tool such as www.semrush.com. (SEMRush is a free tool that will show you a lot of interesting data about your competition: First it will show you the top 10 keywords or articles your competition uses to bring them the most new readers and what words or phrases they’re targeting. It can also show you things such as how the site is doing with their AdWords campaigns, what keywords they’re targeting in their AdWords campaigns, and even what their sales copy is in their AdWords campaigns.) Then click on Organic Research on the left sidebar. This will show you the top keywords that competitor ranks for in Google. It may be from website content or it could be from articles on their site. The bottom line is if they can do it, you can too as long as it’s relevant for YOUR own site.
First, determine the keywords for your industry and specifically your product. Starting with page 1 of Google search, look for articles using these keywords. Note which URLs are posting these articles and use Alexa.com to see if these sites rank higher than you. (They obviously rank higher than you for THOSE keywords in the article since they showed up first, but you only want to model a competitor if their SITE ranks higher in general.). Then see what other keywords that competitor ranks best for.
First, make sure these keywords are relevant to your business. It won’t do you any good to copy someone else’s keywords if they have very little to do with your site. Then be sure to use those same keywords or phrases in the URL HEADER (where you locate your article on your website) as well as the TITLE of your article. Then write your article and let the keywords flow naturally. Don’t use the keyword more times than is needed – this is called keyword stuffing and will get your article penalized by Google with lower rankings. And, don’t insert multiple keywords in your article. Keep in mind the rule is only one or two keywords or key phrases per article. This makes it easy for Google to determine your intention. (If you have too many keywords, it confuses the search engine and won’t rank you for either.) Of course, if you have a longer article, you could get away with using more than two. Also, remember that longer, more detailed articles will rank better in Google than short, generic ones. Especially ones with video and images with accurately worded ALT tags. The possibilities for research for new opportunities using SEO and keywords are virtually endless. And don’t forget there are many other paid and unpaid tools out there that can help you do all types of research just like this. Watch for our SEO articles on our blog, or enroll in our Million Dollar Marketer membership today to have instant access to our entire course on SEO Mastery.
Margery Hinman, Ph.D., is founder of Million Dollar Marketer, a membership program combining a collection of online tutorial, resources, and strategies for the rising online entrepreneur. This membership program includes 20 different digital marketing courses that can help you achieve your online goals for 2017 and help you on your way to a great income in your own online business.
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